Introducing our Self Care Summer Line

This is the Self Care Summer Collection. So often we are told that success will bring you happiness and this collection challenges that. With social media that pressure has only become greater. We scroll through our feeds and see people that appear to be wildly successful, traveling the world, and have the perfect happy family. We all know deep down this is the highlight reel and not the REAL. But at the same time it can be so easy to get lost in daydreaming about that greener grass. These designs serve as little reminders that success is not what brings happiness. Enjoying where you are and consciously going a little easier on yourself. Choosing to be grateful about every thing you do have. Learning what is worth your time and energy and funneling more of those precious resources into yourself. 

I’ve always been driven to a fault and sometimes will work myself until I’m sick. I set large goals and daydream about how different and more fulfilled I will feel once I reach them. Then once I do I’m onto the next, not even taking a second to enjoy my accomplishments. Sound familiar!? I hear the same story over and over again from my peers. Even accomplished women who I admire and aspire to be like often talk about being unhappy. I’ve noticed this is especially true for female entrepreneurs, trying to balance everything and be super women. Desperately wanting to prove that we can and will have it all, yet losing ourselves in the process. Society tells us over and over again success is happiness. Even in the small successes I have had I’ve come to realize that’s just not true. Working yourself to the bone will only burn you out, it’s simply not sustainable. I was doing everything I loved for a living, but somehow still started to feel tired. When I began to feel the burn out coming I started working with our Biz Babez community manager Kasey Dreier. She is a self care coach for boss babes. I have been learning so many things about how to better take care of myself, and in turn take care of my company. As a self proclaimed "Yes Girl" I'm learning to say "NO" more and conserve my energy. Spend more time doing the things that make me feel relaxed and sane. Happiness can be found in the little things. It’s about hustling smarter, not harder, surrendering what doesn’t serve you, and finding magic in the mundane. These are just a few of the lessons I’m leaning and phrases on our new tees! I designed this collection amidst the most stressful and busy month of my life and really poured by heart into it. I put a lot of thought into each design and personally found solace in the messages. Inspired by the laid back lifestyle and gorgeous design aesthetic of Palm Springs, our new home away from home @dazey_desert_house. We hope they make you feel like YOU ARE ENOUGH and that life can be pretty darn great when you slow down enough to enjoy it :)

A little about the collection:

We are so excited so be launching our very first Dazey brand non-graphic Cut & Sew pieces alongside the tees! For those that don’t know Cut & Sew is just an industry term for fully custom made garments. If you follow Dazey on instagram you know @danidazey is obsessed with overalls and jumpsuits so of course we had to include these with our first full line drop! Each piece has been small batch made in LA, garment dyed to match the tees, and enzyme washed to have a soft weathered feel. They were designed to be versatile and worn with or without our tops. The straps on the jumpsuit and romper are designed to tie up top, giving you supreme adjustability and options when wearing. They are intentionally made fit the waist slightly loose and hang from the straps to accommodate different body types. Our wrap dress is adjustable with a tie as well, and can also be worn open as a duster! It's a total twofer and looks amazing layered with our graphics! They are made from a rayon twill that is soft, slightly heavy, and wrinkle resistant. These are all super limited pre-order runs so order now :)

We are also stoked to announce our collaboration pants print with girl boss owned and Australian based brand @flarestreet. The velvet bells came just in time for launch, literally the same day as the photoshoot haha. We used our beloved Frida Flora hand drawn pattern for the print. Available in the classic pink and a fun new blue, orange, and yellow print I like to call POP. They come in two different fits as well, a regular flare bell bottom and a wide leg pant. Flare Street is a sustainably made brand that created all of their pieces in small batches in Australia. Dani met the boss babe, Nik, randomly at a coffee shop while she was visiting LA and they immediately started talking about a collaboration. She runs an amazing company and we love brining or two brands together.

And lastly as always we are adding new and amazing items to our Dazey Lady Shop, a section of our website dedicated to selling goods made by other female entrepreneurs. Some of the new items include Miracle Eye bells, The Little Avocado Shop earrings, and some amazing shoes from new lady-ran label Free Reign. Hand picked by @danidazey herself and all paired perfectly with out new pieces.

You can literally shop ALL you see in our lookbook! Since the collection was inspired by Palm Springs of course we had to do the shoot there. Lucky for us we had the perfect location, @dazey_desert_house ;) You can even find our little mid century home on one of the new graphics. The feel of this collection embodies that classic Palm Springs vintage vibe. A touch of color, quirk, and style. 

Models:

@heidiijane & @_gypseaa

Photography/styling:

@danidazey

Hair/Makeup:

@breezeblowouts

Location:

@dazey_desert_house & @calientetropicsresort

SHOP HERE 

Introducing Dazey Lightroom Presets 

We are so excited to release our first Lightroom presets! Designed to be as bold and bright as our Dazey Ladies. You ladies have been asking for them for quite some time and we finally decided to jump on the preset train! Dazey’s founder Dani spent months developing and perfecting these presets. Our brand is known for it’s colorful feed and with these filters you can get the same look! Not to mention make it super easy for us to repost :)

Our preset package includes 17 easy to use filters. The goal of our presets are to give each photo the same end result, helping you create a cohesive look! Each is named after what it does, for example "light & warm" will lighten and warm your photo. Inside your download there will also be a tips and information packet.

GET PRESETS HERE

Once purchased a download page will open right on your screen with everything you need! For further help email hey@dazeyla.com.

Don’t forget to use #dazeypresets and tag @dazey_la

Dazey Getawayz - Tokyo

Last month I went on a trip to an incredible city I have always wanted to visit, Tokyo. When my sister and I were younger we were obsessed with anime. From Pokemon, Sailor Moon, to every Studio Ghibli movie ever made. YUP, nerds I know. But there was something so magical about the way the stories were told that really pulled you from reality. Japan embraces that same dreamlike escapism in many aspects of life. Our little brother is now 13 and followed his sisters on the anime train! He was actually the one that really pushed for this family trip. We all happily obliged- my mom, sister, brother, and brother-in-law. Of course the reason I wanted to go as an adult was to see and wear the wild fashion! Lucky for me, my family is full of creatives and helped me snap cool photos along the way. My sister's husband, Sean, is also a videographer @39north.productions and got some amazing footage from our trip! Which is why it took me a month to get thus post up haha.

So as you may have imagined all the Tokyo rumors you have ever heard are true, it is a fascinating futuristic land with unique quirks up the wazoo! From the hot vending machines and amazing street food to the cat latte art and squirting toilets (AMAZING BTW). I could write for days about all the strangely wonderful things that make this city so special, but let me just show you :) Below I have my guide on where to go, what to eat, and where to get THE SHOT! 

Osaka

Okay yes the title of this post is Tokyo Takeover, but the very first place I’m sharing is an entirely different city haha. I only stayed here for a little over a day to explore before catching a flight, but got to see some really cool stuff. The shrine you see below is the Namba Yasaka Shrine. Easily one of the most awe inspiring locations of this trip! The photos don’t do justice. Osaka is the second biggest city and known for it’s foodie scene. I explored a cute little neighborhood called Nakazakicho tucked under the subway. It had a bunch of cute vintage shops and cafes scattered in between traditional buildings left intact after the war. It was saddening to hear how many of Japan’s traditional architecture and shrines were destroyed so it was good to see the few left in Osaka. 

Harajuku

Yes like the Gwen Stephani song. This is a neighborhood in Tokyo known for it’s funky and eclectic fashion. It is overwhelming in the best way. While there were certainly many funky and colorfully dressed Japanese girls there wasn’t quite as much as you’d expect. The fashion trend in Tokyo right now is super loose and simple pieces and neutral color palettes - I certainly missed the memo on my personal trek to embody Japanese style on my trip as you will see haha.

Harajuku is massive and offers so many different types of businesses and areas,  Takeshita Street being the most famous. It’s a tourist trap no doubt, but one you cannot miss! It is packed with people and colors galore, bright stores and cafes selling massive cotton candy and rainbow grilled cheese. If you turn right from there you are brought to a giant mall and an area filled with big fancy retailers. You can skip all that but don’t miss the Kawaii Monster Cafe! That place is wild and a seriously good time. It looks like a theme park and will blow your mind.

Past Takeshita and into the alleys is where you really want to go. Much of Japan’s best retail and food are located in alleyways! That’s where you can find Reissue, the coffee shop known for their amazing latte art. Not only are they perfect for a photo op, but they taste damn good! I recommend the honey latte with 3D cats, all you have to do is show them a photo and they can remake anything! They can even do portraits. My little brother showed them an image of the RIPNDIP middle finger cat and they replicated it perfectly, LOL. 

This area is full all the Kawaii, which means 'cute' in Japanese, places. Eddy’s Ice Cream is a must for tasty photogenic snack #2! There are also light bulb drinks and so many more. As you roam deeper you can find the hip local stores and cafes. Pastries are a way of life in Japan and the cafe simply titled, “Bread, Espresso &” is a great place to get your gluten on!

When you are tired from all the commotion you can seek peace and quiet inside Harajuku’s own Yoyogi Park. A gorgeous public park that stretches for miles. You can literally get lost in it…..we actually did haha. There are temples and trees as far as the eye can see!

Shibuya

This is the heart of Tokyo. Home of the largest intersection in the world! Crossing the intersection is literally a tourist must. It will blow your mind. I ventured here mostly in the evening to go out and get dinner so I didn’t get the opportunity to snap many photos! But you can’t miss this bustling and exciting area, it’s the Tokyo people talk about. We had dinner at Ichiran, a famous ramen spot where you first order through a vending machine and then they bring it to you through a secret door in front of your seat! It was an experience. Another super fun stop is Wired Tokyo, it's a bar and bookstore! We had so much fun sipping on cocktails while flipping through magazines and books. It was a perfect little escape right above the wild intersection! 

Shinjuku

As amazing as the street food is, I was very excited to stumble upon a vegan friendly spot that looked like it was plucked straight from LA! Mr. Farmer is a super nice spot with locally sourced organic food. It’s not super easy to be vegetarian in Tokyo (especially when you’re the only one in the group) so this was the perfect place to grab a killer veggie burger. This was also a great area to grab sushi pescatarian, standing self-corrected haha. Japan has sushi that can cost pennies or hundreds of dollars. We wanted to try a nice mid level spot where we could sit down and relax. Tsukijitamazushi was perfect. Nice ambiance, cool views, and great sushi! The city is crazy condensed so most places are located in malls, don’t let this scare you, it's normal in Tokyo! Next to the endless sky scrapers they have the most gorgeous parks, Shinjuku Gyo-en is a must see in this area.

At nighttime Shinjuku really comes to life! The photos you see of Tokyo with lights and signs filling the streets, that’s Shinjuku. It is also home to the world famous Robot Restaurant. Located about eight flights underground in the most insane arena. Dancers and performers do a full act with gigantic robotic machines and it will blow your mind. This was easily my favorite part of the trip! 

Shimo-Kitazawa

This is the hipster hood of Tokyo! A few stops outside the city and all of the sudden you’re in the most adorable neighborhood with alleys and alleys of coffee shops, vintage stores, and local boutiques. The area appeared super mellow and slow but as you go deeper into the center of this neighborhood it becomes a frenzy of young Japanese trendsetters shopping with fervor. We started off with lattes per usual at Usual. A super cute spot with a beautiful patio to people watch. Then onto the vintage shops, they are literally everywhere and people are obsessed. My boyfriend, Phillip, requested I get him a vintage Japanese tee, but I literally could not find any vintage Japanese items anywhere! They love American vintage and pay a pretty penny for it. New business idea haha?! Nevertheless I couldn’t help but grab a few pieces!

In Japan literally all the food is good, people said it but I didn’t believe it. We ate at so many random little places, you cannot go wrong. But yes sometimes you just want a little taste of home and Village Vanguard Diner was just that. Super tasty gastro pub with some healthy options too! Across the street be sure to get a taiyaki for dessert. These little fished shaped waffles filled with oozy goodness were to die for.

So amidst all the shopping and eating I needed another pick me up… Or really just an excuse to try another coffee shop lol. Bear Pound Coffee is for serious espresso snobs. The owner, Tanaka, is native to Japan but lived in New York for years perfecting the coffee game. He brought it back to Shimo-Kitazawa and people are obsessed. I had a really great latte and sat on the bench outside to do some more people watching in this amazing area.

Ikebukuro

Video game and anime lovers this is your neighborhood! My sister, brother, and brother-in-law are still very much in this world so they had to see it all. I had fun looking like a cartoon in this super fun overall outfit we carry in the Dazey Lady Shop! It was pretty fascinating to see all the super fans, they even have a name for them, Otaku! We ventured into 11 floor gift and action figure shops, six floors of  arcades, and more. At the Sega arcade one whole floor was dedicated to claw machines and looked SO COOL! As my brother was wasting all his money I took the time to do a photoshoot haha. On another floor there were rows and rows of old school video game machines, each with a player at them who was VERY into it. Up near the top was the 'women’s floor' dedicated to cosplay and photo booths. A line of ladies waited to pick out their costume and do hair and makeup for their photos. It was mind blowing and if there wasn’t such a long ass line I would have done it myself haha. Even if you’re not into video game culture, this whole area is a sight to see.

Dazey LA x Swim Like a Mermaid 2018 suit collab 

Another summer, another suit! Well technically six mix and match styles :) We loved collabing with female owned swimwear brand Swim Like a Mermaid last summer and decided to bring back the fun. Her amazing fabrics and cuts mixed with our hand drawn prints are a match made in heaven. I love getting into textile design any chance I get and try to design the prints to match our tees. This print is actually made with the same florals as the Brave Babe tee so if you have that one they will pair like a dream! We did a contest to name the pattern on Insta a few days back and the winner is the Frida Flora! This really spoke to me for multiple reasons.

Passing Down Empowerment - Mothers and Otherwise!

Today is a day to celebrate strong female role models in our life! Whether that be your IRL mom or a mother figure. Mothers come in many shapes and forms, from the mother who gave you life to the women who inspired and empowered you daily. Whoever you are we thank you all! So go out today and show these amazing women love in whatever way inspires you. Maybe some flowers, maybe some jewelry, and obviously some Dazey! If you know any nursing mama's out there, our normalize nips tee is a must.

Share the gift of female empowerment and celebrate those special women in your life with the discount code: MOTHERSANDOTHERS for 20% off all Dazey goodies through Sunday! 

We are also so excited to be offering a FREE downloadable card! No purchase necessary, but certainly appreciated haha :) Click HERE to download the printable card in either half or quarter page sizes. Simply print out, fold, write, and give! 

Can’t seem to escape the desert these days, but hey, I’m not complaining! The weekend after Coachella we headed to Joshua Tree to celebrate the 30th birthday of a very special human, Quigley! This gal is one of the sweetest and most radiant people I know. Thirty has seriously never looked better! Quigley has become a very close friend and a huge help with Dazey ever since the beginning. She planned the most epic overnight trip with a bunch of our friends, and even got Anthropologie to help her plan it all for a post on their blog. Yeah, Quigley’s THAT fabulous haha. 

The party was held at Joshua Tree Acres, an amazing five acre camp sight complete with six airstream trailers! There’s a center house that has a full indoor and outdoor kitchen, a stage, a hot tub, a fire pit, and a gorgeous table underneath hundreds of string lights. Yes dreamy indeed! Before we shot the main event Phillip and I snuck some Dazey pics in around the campsite ;) it was too cute not to make a post about! Below you can see the mini lookbook along with some photos we got for the big Anthro shoot. HAPPY BDAY QUIGS, love ya!! 



This months Dazey Digital features three designs from the Speak Up Speak Out Collection, all shot at the new Dazey Desert House! Below you'll find this months digital release with both desktop and mobile formatting. Just save right to your phone or drag and drop to your desktop. Have a favorite Dazey design that hasn't gone digi yet? Let us know what you want to see in the comments below!

Dazey Your Desktop "Matriarchy" 

DOWNLOAD DESKTOP VERSION USING IMAGE SHOWN BELOW

DOWNLOAD THE MOBILE VERSION HERE

Dazey Your Desktop "Can't Be Tamed" 

DOWNLOAD DESKTOP VERSION USING IMAGE SHOWN BELOW

DOWNLOAD THE MOBILE VERSION HERE

Dazey Your Desktop "Won't Be Silenced" 

DOWNLOAD DESKTOP VERSION USING IMAGE SHOWN BELOW

DOWNLOAD THE MOBILE VERSION HERE

Coachella 2018 Round Up

The Event:

So excited to host our very first event for Coachella. I have been attending the festival and/or events surrounding it for years and have always wanted to get Dazey involved. Luckily this year I had the perfect venue for a pop up, The Desert House! It is right off the road on your way into Palm Springs so we figured it was a good place to drop in on the way into town. You can take a break from the crazy traffic to grab a drink, snap some photos, and get some clothes! We got the keys literally the week before and worked hard to get it ready in time. It was madness to say the least, but we pulled it off! The backyard was feeling festive and decked out in amazing goodies like pool floats, umbrellas, and pinatas from Sunny Life. Some amazing ethically made brands popped up alongside Dazey including Solstice Intimates, Revice Denim, and Wolven Threads. We had an awesome time and got to meet some rad business babes I admire as well as some Dazey Ambassadors! 

The Weekend:

The rest of the weekend we got to hang with some of our favorite people and attend all sorts of events. My girls @officiallyquilgey, @aldensteimle, and @champangeunicorns joined in on the fun along with their S.O.'s! Luckily the Joybird couches were all pull out beds and we were able to house four couples in our little two bedroom :) We shot photos all around the house plus I got a more compact camera so I could take it along the journey and take photos on the go. Check out the photos below to see all the fun! 

Formally introducing our first home, the @dazey_desert_house!

Buying a house has been one of my biggest goals ever since I can remember. After years of searching, making offers, and getting outbid in LA we were pretty burnt out. It wasn’t until we were in Palm Springs for our lookbook and @modernism_week that we ever considered getting something outside of the city. We were so inspired by all the amazing modernist homes and architecture. What a fun idea to have a place to escape and then Airbnb when we weren’t there. On our drive back to LA we jumped on Zillow really quick to see what was up. We spotted this amazing house and FELL IN LOVE. It was built in 1959 by famous architect William Krisel. He was known for being one of the fathers of modernism and a huge influence in Palm Springs Design. Complete with an orange door, butterfly roof, and mountain backdrop, it couldn’t be more my style! After experiencing so much heartbreak in the competitive LA market we didn’t know what to expect in a different location. We automatically assumed you had to make an offer way above asking, the norm in LA, and our relator just laughed at us! We put in a good offer and when it was accepted it didn’t even feel real, we were over the moon! Then as we were planning everything the offer fell through due to a low appraisal. I couldn’t give up on this house so we decided to get creative and take a risk. We started the process all over again and switched lenders hoping for a higher appraisal, and somehow it worked! This is just a fraction of the drama and difficulties that have come with buying a house. It’s seriously an emotional rollercoaster. But nothing beats getting those keys and starting your new journey!

To add to our unique challenges we decided to get the house ready in one week, just in time to do a Coachella pop up event. It took some serious prep an organization but we pulled it off! We partnered with some of my favorite interiors brands! As many of you may know I’m in love with interior design and got me first shot at it with @bizbabez. Having a whole new blank canvas to design from scratch again was a dream come true! I knew I wanted to stay true to the era and go all out on the mid century modernism theme while celebrating the colors of Palm Springs. I couldn’t think of better brand than @joybird, they customize MCM furniture and you get to choose the fabrics and accents you want. I still added that touch of bohemian with the incredible textile pillows by @shopsanjunipero, but kept them in a warmer tone to match the house. The colors of the @modernretrogratestl artwork worked perfectly to tie in the different colors we used throughout the living and bed rooms. And of course we couldn’t forgot our epic desert dreamland of a yard! @bendgoods furniture couldn’t be more perfect for withstanding the harsh elements in style.

The house will be available for both airbnb and photoshoots! To inquire email hey@dazeyla.com! Follow all the fun on @dazey_desert_house.

Furniture: @joybird
Wire furniture and art: @bendgoods
Pillows: @shopsanjunipero
Art: @modernretrogratestl 
Cactus: @ponderosacactus
Metal accessories & side tables: @newmadela

Dazey founder Dani shows her #dazeyeveryday

It's time again for the outfit round up! Real outfits shot that day worn by @danidazey. We're on a mission to take our graphic tees to the next level and show fun ways to elevate what would normally be a casual piece of clothing.

This months edition takes us from the beach, to the city, and then to the desert. Somewhere in between all that a haircut took place too! Per usual the looks include A LOT OF OVERALLS haha. What can we say, they pair perfectly with Dazey!

Get The Look:
Blind Eye Turtleneck
Mustard Pom Earrings by The Little Avocado

Get The Look:
Pretty Powerful Turtleneck
Velvet Sienna Headband by I'm With The Band

Get The Look:
Matriarchy Tee
Mustard Pom Earrings by The Little Avocado
Overall Dress by Father's Daughter

Get The Look:
Matriarchy Tee
Scarf Tie by I'm With The Band 

Get The Look:
Can't Be Tamed Tee
Green Pom Earrings by The Little Avocado

Get The Look:
Brave Babe Turtleneck
Stargazer Jumpsuit by Lukka

Get The Look:
Mustard Yellow Pom Earrings by The Little Avocado
Sunset Top by Flare Street
Sunset Bells by Flare Street 

Get The Look:
Bold is Beautiful Bell Sleeve
Black Pom Earrings by The Little Avocado

Get The Look:
Bold is Beautiful Tee