Forbes features Dazey

Yes, that's right, FORBES, a publication normally reserved for corporate straight white men. Dazey proudly makes a female-founded small-biz splash in PINK. When I saw the title of the article I literally LOL-ed. The perfect clickable caption to get people curious, but filled with real information on slow fashion and how we got here! When I was asked to do the interview a month or so ago I truly couldn't believe it. Being noticed by the "big boys" as a small 4-person brand started by a now 28 graphic tee designer felt major. 

Hell yes, your girl is ready to defend our fair (for everyone) prices! Read more below about why our tees are $52 and hear some powerful excerpts from the article. 

A huge thanks to the writer Kristen Philipkoski. She was incredibly gracious during our phone interview (which I was 15 mins late for, yes horrifying) and even said she's been a fan of the brand for quite some time. She's changing the business landscape one article at a time and I am so thankful.  

FORBES - WHY THOUSANDS OF CUSTOMERS SPEND $52 FOR THESE T-SHIRTS

Xx -Dani, Dazey LA founder and designer 

Why $52 you ask?

For those that don't know we go ALL OUT on making our tees as sustainable and ethical as possible. For those that don't know sustainable means, it's good for our PLANET, and ethical means good for the PEOPLE in it! Dazey is truly clothing for people who care. After years of development with my production partner, we have become a near zero-waste company.

Overproduction is so standard in the fashion industry it's literally built into most brand's business models. High fashion and fast fashion companies have admitted to discarding and literally BURNING billions of dollars worth of clothing that doesn't sell in the name of "protecting brand image". This is one of the reasons the fashion industry is the second most wasteful and polluting. We actually make all of our tees as they are ordered to eliminate all waste. When you order a Dazey tee it is sewn up with certified organic cotton and printed, just for you, right here in LA. As you imagine that ain't cheap, but well worth it. 

"The Dazey LA process is definitely not the easiest course Nagel could have taken. But she saw first hand the waste created by the fashion industry, and then saw the documentary film The True Cost, which exposes the humanitarian and environmental ravages caused by fast fashion. She wanted no part of anything resembling that." -Kristen, Forbes

Dazey founder Dani working on samples for our LA warehouse

On top of being a higher-priced tee, our customer has to WAIT 2-4 weeks to receive their goods. Making every tee to order is quite the process and we are always working on speeding things up with production, but it does take time. We always have to educate people on SLOW (literally) fashion. "Slow fashion" is a term coined by sustainable brands and a movement against the environmentally detrimental fast fashion brands like H&M and Forever 21. Our customers are happy to pay a fair price and wait, knowing their money is going to support a brand making a positive impact on our planet. They are voting for a better future with their dollar!

"And it means that a t-shirt is much more expensive than most Americans are accustomed to paying. Graphic t-shirts featuring Nagel's art are typically $52. And since they're made to order, they don't arrive in a day or two. But customers are willing to pay and wait." -Kristen, Forbes

Freshly printed tees waiting to be shipped from our LA warehouse

CLOTHING CREATED TO EMPOWER AND CREATE COMMUNITY - PRICELESS

Here's where half the value comes in! A Dazey tee is so much more than just a piece of clothing, it's a message and mission to empower women and protect our planet. 

We aim to empower women through conversation. All of our collections revolve around a subject that modern women struggle with. We provide a tool and space to talk about these tricky topics. Some of these include self-care, inclusivity, women’s rights, and navigating our ever increasing digital world. Our designs have phrases on them that are simple conversation starters. Whether it’s on social media or in person, the tees serve as a tool to bring it up. They are also reminders to the wearer that they are not alone and to feel empowered. Dazey believes conversation and education create change. We use our tees and social media presence to do just that. We don't have customers, we have a community that feels heard and understood by our brand and platform.

We truly want to empower ALL women and do our best to represent that in our media. We recently did a huge push for more inclusive sizing through our collaboration tee with She's All Fat Podcast. The intersection of ethical and inclusive fashion is so underserved and we want to be that brand! 

Our Dazey instagram has garnered almost 100k real and engaged followers based on our community and connection. We talk all the time in our #dazeydialogue and have empowering challenges like #makehermonday and #feelyourselffridays. We launched a Dazey Ambassador program just so these amazing women can get more involved, get discounts, and actually get cash kickbacks when people order using their discount code. 

"At a certain point, the Dazey LA social media community seemed quite engaged, so Nagel decided to launch an ambassador program.

"I thought there would be like 30 applicants, but thousands of people applied," Nagel said. "I was blown away. We had to switch to an automated platform."

The program now includes 15,000 ambassadors who have created their own Instagram page. They receive opportunities to purchase exclusive designs at special discounts, and can even make money—they get 10% of sales they generate." -Kristen, Forbes

CHEAP CLOTHING HAS A COST - EMPOWERING THE GARMENT WORKER 

Lastly, but perhaps most importantly, our tees are priced fairly to benefit every human who touches them. There are many feminist graphic tee brands that claim to empower women yet use mistreated workers (usually women) to make their clothing, often even unbeknownst to them.

Clothing production worldwide is known as one of the most dangerous and abusive industries. Factories collapsing, sexual abuse, child labor, gross underpayment, and extreme overworking, are all regular practices in the fashion industry. At Dazey, we ensure that every part of the production line, from the garment worker to the end wearer, is empowered. Our production process is fully ethical and our workers are paid a living wage and work in clean safe facilities, something most fashion companies cannot claim. By giving our workers fair conditions we give them autonomy, freedom, and the chance to live a quality life. 

Dazey founder Dani working with sewer Mo on a new sample item

Dazey production partner and slow fashion guru Kelly overseeing sample making at our LA warehouse 

WELL WORTH IT - GET THE TEE ALREADY!

As you can see our tees and apparel are not only well worth there price but truly an amazing deal for all involved. We truly take minimal margins on our product and believe in making beautiful, meaningful, sustainable, and ethical apparel more accessible to all. Dani pours so much love and thought into each hand-drawn design from conception to production. We stand by our $52 tee and so does everyone who's supported us.

"I think this new generation is so conscious ... transparency is key and that’s what people want these days," Nagel said. "Once they realize the value and their money is supporting something that's making a positive impact and it's a nicer quality shirt, they get it." - Dani quotes in Forbes 

Dazey designer and founder Dazey in Forbes feature photo, wearing all Dazey

 SHOP OUR BEST SELLERS NOW

How to Cultivate the Life of Your Dreams:

So often we believe that the life of our dreams can only be fulfilled when we attain certain societal standards. We tell ourselves stories like, "I'll be confident once I have that body, "I'll have no worries once I make six figures", or "I would be happier if my life looked like that". When we tell ourselves these stories repeatedly, we begin to believe that who we are and what we have today isn't good enough. These comparisons start to lessen our confidence and make us believe that in order to be successful, beautiful, and worthy, we've gotta look like the supermodel on IG and have the Pinterest perfect house, car, office and vacations too. Girl, let me tell ya. I know models who actually do have all of this and guess what? They aren't confident, worry free, or any happier than you. It's actually quite the opposite. They are stuck further in comparison traps and riddled with anxiety from the unrealistic expectations society puts on us. So how do we get out of this messy self consciousness and into strong self confidence? First, let's affirm that confidence isn't selfish or conceited. Self confidence is self empowerment. As our queen of confidence Lizzo says, "When I'm shinin' everybody's gonna shine!" And that's a fact babe! When you immerse yourself in self love and positivity, you radiate and spread that energy to others. Your self love helps others cultivate self love. So, let's get it girls. Let's cultivate that confidence mindset NOW. You don't have to wait on these "achievements" to validate your worth or your potential. You have the power to live the life of your dreams today by letting go of the limiting stories, choosing confidence, embracing yourself and just doing the damn dream. Long lasting confidence doesn't come overnight, but believe me, the more you practice a confidence mindset, the more you will come into the powerful, confident, and fierce person you are.

Below is our lookbook in celebration of CONFIDENCE! Shot at the beautiful Bend Goods studio! Huge shout out to this fellow small colorful biz for helping us out with this shoot. All the artwork and fabulous furniture shown is by them!

www.bendgoods.com

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The Confidence Collection

The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are. Remember babe, confidence is a cultivated mindset. You've got to practice it and preach it to be it. At any given moment we have the choice to show up confidently in life rather than in fear of judgment, self doubt, or shame. But how? It's not easy, but girl, it's powerful AF. It's learning to choose self confidence over self consciousness. It's ditching comparison traps or “not good enough” mindsets and knowing that you can accomplish any damn thing you dream. It's learning to go against the grain and stand up for yourself. It's the ability to thrive in positive self affirmation and show up fully for yourself. Confidence is the ultimate glow up, queens. Let's bloom with confidence and show the world what a fierce glow up looks like.

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Self Confidence > Self Consciousness

Growing up, self consciousness consumed so much of my time. There was always a part of me worrying about what other people thought of me, what I looked like, if I was cool enough, etc. It was a debilitating process that stopped me from expressing myself and being fully me. As I became an adult, I observed that people aren't just confident naturally. Confidence was cultivated by choice. People become confident, powerful, and fierce by choosing that mindset and allowing that positive energy to carry them through work and life. So to get my confidence blooming, I did the same. I chose confidence over self consciousness, allowed my wacky ideas to shine, worked towards my dream, and stopped caring what everyone else thought. I allowed self assurance to guide me towards being less self absorbed by self doubt, and it's probably the most powerful & freeing thing I've ever done for myself.

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Dance Parties Create Confidence

Think back to your first school dance. You probably were nervous at some point thinking, Am I really about to dance in front of everybody right now? Do I even know any dance moves? Ugh, this is so embarrassing. People are going to laugh at me. Trust me, we've all been there. To be honest, at my first middle school dance I was so awkward! I didn't know what to do with my limbs or how to start moving my body. I kept thinking of how I wasn't girly enough and how I felt like such a boy as a late bloomer. I was just standing there so nervous, too stunned by my own negative thoughts to actually let go and have fun. This is probably true for a lot of us. Dance parties can be nerve wrecking and make us socially anxious, especially now with all the new internet trolls & insta storying opportunities. But you know, once you get comfortable with yourself and start to let go of what other people think, that's when the party actually starts. You can live, let go and move confidently. You can start to embrace yourself in your quirks, wackiness and all. You can be bizarre, be who you are and laugh it all off. Coming into confidence at a dance party is a powerful thing because once you start moving, there's no holding back. Now I'm notoriously first on the dance floor and bust out my wacky white girl moves with pride LOL! So when Naohmi came up with the dance party theme for this collection, I knew it'd be perfect. Dancing is the ultimate form of self expression and takes true confidence to actually take part of. When planning this lookbook, I added a few bottles of champagne to our set list because I thought all us gals would need a little confidence booster, but to be honestly the energy and excitement in this amazing group of gals was intoxicating enough! If you followed along on our stories, you already know we did not even need a sip of it start the Dazey dance party. Seriously, every gal showed up and beamed with confidence from the get go. It was the most freeing and fun thing!  I am so proud to have connected with truly confident babes for this collection and spread their radiating self love & confidence back to you. Who's ready for the next Dazey dance party?! *cue Juice by Lizzo"*

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CREW OF QUEENS

Special Thanks to all our models: Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Cloe. Huge thanks to our Dazey dude Phillip & our cinematographer Michael Greenwood, who is currently working on our fun Dazey dance party video soon to be released!

Thanks again Bend Goods for graciously letting us have a dance party in your gorgeous space! (follow them HERE!)

And of course biggest shout out to our Dazey Content Queen (official title) Naohmi Monroe for coming up with the idea, casting the most marvelous crew, shooting the whole thing, and truly putting all this together! 

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SHOP THE COLLECTION NOW

You are not alone. We stand with you and we are ready to show up + fight back with you. 

This week, in an effort to fight back the news of extreme anti-abortion laws being signed in Alabama, Dazey opened up a safe space and allowed people to share their Planned Parenthood and abortion stories anonymously. 1 in 4 women have had an abortion, and this is the time we speak up about it and fight to make it our undeniable right. The power of the stories we received were unbelievable, as hundreds of people from our Dazey community spoke up vulnerably and proved just how necessary our reproductive rights are. If you haven't read through yet, we encourage you to take the time and read the Planned Parenthood stories here. 

This Dazey Digi collection is a special "We Stand With You" edition, curated with graphics that empower women, stand up for women's rights and show that we stand with you now and always. Download the Dazey graphics to keep these momentos visible on the daily & always remember that you've got a powerful community right behind you! Scroll through the blog for all download links. Don't forget to screenshot and tag us at #dazeydigi and @dazey_la.

In light of recent threats to reproductive rights, Dazey will be donating 20% of the proceeds of the Cuterus tee and poster to Planned Parenthood. Our community has shared what a positive impact this organization has had on them and so many other women. Shop now to support or download the graphic and spread the word.

Download Cuterus Desktop 
Download Cuterus Mobile

Download Allies of All Size Desktop
Download Allies of All Size Mobile

Download Objects On the Screen Desktop
Download Objects On the Screen Mobile

Download Highlight Real Desktop
Download Highlight Real Mobile

Last week, Palm Springs was beaming with energy, inspiration, and GIRL POWER as Alt Summit hosted their 10th anniversary conference filled with panels, roundtables, speeches, and fashion shows celebrating women and their passions around creativity, business and entrepreneurship. Dani crushed her speech at the Parker, which went over what it means to truly OWN your phone and Dazey even pulled together a last minute fashion show that turned out to be a HIT! We ran into so many amazing Dazey ladies throughout the summit and honestly just felt so free being there. Alt was truly a magical space void of judgement and negativity, and overflowing with pure sisterhood, overwhelming support, and inspiring spirits. After a week chalk full of education, collaboration, and fun we’ve put together 5 major boss babe hacks and takeaways we got from our newly dubbed Dazey work retreat, Alt Summit:

1. OWN Your Phone 

This NECESSARY hack every boss babe should start now is taken directly from Dani’s speech Own Your Phone that was presented on the first day of Alt at the Parker. It’s available to view on IG stories too if you want to take a peek at that! In sum: Your phone is your #1 tool and if you haven’t already, it’s time you create healthy boundaries and optimize your relationship with your digital space. This means diving into your social media space with MINDFULNESS > MINDLESSNESS, reflecting what you want your digital space to do for you and CURATE that, blocking or muting whatever doesn’t inform, inspire, or empower you, and learning to post for LOVE and not for likes. Once you’re able to stop the scroll, block the bullshit, and really FOCUS on creating a digital space that serves you, you’ll see your relationship with your digital space transform into one that you OWN rather it owning you.

2. Pinterest Is Underrated! Use it To Drive Your Business & Brand! (Tips Below)

Okay, we knew Pinterest was amazing for moodboards and endless inspo, but we didn’t realize all the STRATEGY you can do on the backend to drive your business and brand?! We’ve totally got Instagram down, but Pinterest is a whole new game for us! If you’re creating content in any capacity for your business, THIS IS FOR YOU! The #1 actionable tip we got from the Pinterest guru Anstasia Casey of the Identite Collective is name your files before you pin! It’s an easy way to OPTIMIZE and make all of your content instantly SEARCHABLE on Pinterest and Google! 

Example: Instead of keeping the file name that comes in camera like 0P439585.jpg, change it to DazeyLA-brave-babe-graphic-tee.jpg. This allows your content to automatically pop up when these words are searched on Pinterest or Google! She recommends keeping a consistent naming routine such as, brand-style-item.jpg, too!

4. Prioritize IRL Connection

Yes, we are all for digital communities but sometimes it’s important to stop the scroll and find connection IRL. Ending every day with genuine connection, insightful conversation, and dance parties was probably one of our favorite things of Alt. When you can lean into likeminded people, laugh about the ups and downs of life and HYPE each other up in real life, everything just gets a little bit brighter. It’s things like spending time in IRL that fill our cups back up after long work days. 

Looking for opportunity to connect IRL? Check out this upcoming Dazey LA / Biz Babez event! 

3. Be a HYPE Woman

In the office, on the street, at the store, and any other space you may be YOU have the opportunity to radiate positive energy and HYPE people up. At Dazey’s runway show we were blessed with tons of hype ladies who, in the end, made the experience WAY more fun and gave models the confidence to WERK the runway. If you don’t practice it already, a little “YASSSS QUEEN” here and there can go a long way and create positive IMPACT and instant community. As our ultimate hype bae Lizzo says, “If I’m shining, everybody gonna SHINE!”. Let’s spread those hype affirmations babes!

5. Create Systems to Strengthen Your Workflow! (FREEBIE ALERT!)

Running a business, brand, and being a working woman in general is tough work to balance, ESPECIALLY when you have a creative mind and don’t quite operate on a systematic level. Luckily, we sat down with the organization masters Katy Krupnik and Jessica Litman at the How To Stay Organized When You Have A Creative Mind roundtable and brought back an amazing, simple freebie all of you can try! A quick and effective hack to get your files, priorities, and endless to-do lists ORGANIZED once and for all is desktop organizer backgrounds!! Has anyone tried these?! Personally, my desktop always looks like a wreck and I’m so ready to change that and tidy up my digital life! Click here to get a download! 

The secret is out— the Allies of All Size campaign is HERE! Dazey LA is proud to collaborate with the women behind She’s All Fat podcast to launch a new graphic that will, FOR THE FIRST TIME, be available in S - 4X and directly fund the expansion of Dazey’s size offerings. The Allies of All Size design is a collaboration between the body posi queens Sophie and April, who coined the phrase Allies of All Size, and Dani, the designer behind Dazey LA, who created the artwork which includes a disabled person using a cane (inspired by Selma Blair at the Oscars), a person with a single mastectomy showing only one nipple, and a variety of bodies and body types. As a whole, this graphic aims to promote inclusivity and show women proudly celebrating their bodies.

This collaboration is a huge step for Dazey in becoming a more inclusive brand and doing the work to expand beyond 4X in the future. We realize that by going only to 4X in this campaign we are not including every size, however this campaign WILL help us reach those goals. Step by step, we are making our way to support people of ALL size.

We are thrilled to not only have the She’s All Fat babes collab with us on this campaign, but ALSO the incredible Dazey community, the amazing SAF crew, and fellow slow fashion supporters! By coming together and sharing, purchasing, and wearing this tee you are helping build a more inclusive brand with us. Join us in strengthening our sisterhood and being best allies we can be!

Fun fact: We cast each size for this photoshoot, S - 4X, and it was the best girl gang / dance party / fun loving crew we could have asked for. Sizes go as follow: Dani (small), Lindsey (medium), Jojo (large), Crystal (x-large), Gabi (2x), Sophie (3x), and Chauncea (4x).

Another round up of Dazey digis are here! This set of graphics is all about shifting our relationship with technology and social media into one that is positive and empowering. Remember that day we all panicked because of #instacrash2019?! While we may have gotten frustrated and anxious about it, it got us thinking about our relationship with our phones. Is being so tech-dependent weakening our human connection? Yeah, definitely. Has Instagram slowed our productivity, distracted us from our goals, and replace a good ol' lunch break conversation? Yup! So as we get back to the scroll, we're trying to be more mindful of connecting with our friends, family, and real life network. There's no shame in our IG game, as long as we keep it a place of inspiration and empowerment and block any accounts that trigger comparison, we are here to stay. Download the Dazey graphics to keep this momento visible on the daily! Scroll through the blog for all download link. Don't forget to screenshot and tag us at #dazeydigi and #highlightREAL! 

Download Stronger Human Connection Mobile
Download Stronger Human Connection Desktop

Download Inform, Inspire, Empower Mobile
Download Inform, Inspire, Empower Desktop

Download You Are Rare Nothing Can Compare Mobile
Download You Are Rare Nothing Can Compare Desktop

Happy International Women’s Day! To celebrate we’re sharing the stories of four women who have used the #highlightREAL or #IGvsREALme challenge to empower themselves. These challenges were created to lift the veil on our curated digital lives and EMBRACE who we are without filters, Instagrammable moments, and in our full, raw beauty. Whether it's learning to love yourself unfiltered, makeup-less, and all or it's letting go of self doubt and just running with your passion, we are so thrilled that these challenges could help you GROW. Today is all about CELEBRATING our strength, courage, and resilience as a sisterhood and recognizing just how far we’ve come. We’ve made more than a dent in history and we should damn well celebrate it. Read on to see how four women got transparent with themselves through #highlightREAL. 

Power in Vulnerability

from Danielle Nagel

IG vs REAL me 👉 I’m going to be honest, this was a little scary to share. It’s so easy to hide behind the makeup, filters, and perfectly curated photos. It’s in our human nature to project our best self to others. The internet makes this SO easy, you can essentially live a double life. What doesn’t come as easy is showing your REAL side, flaws, insecurities, vulnerabilities, and all. But as Bene Brown says best, “Vulnerability is the core of shame, fear and a struggle for worthiness, but it appears that it is also the birthplace of joy, of creativity, belonging, and love.” 🙌 that’s what’s at the code of our new @dazey_la collection. We teamed up with our friend @officiallyquigley to bring back a super cool challenge she started, IG vs REAL ME 👊 Post your ultimate “highlight reel” GLAM shot, and then in your second photo post a highlight REAL photo. No makeup, no filter, no frills. Just like you see here! While a stunning photo of you that makes you feel confident AF is awesome, let’s remind each other that everything you see here on your screen is not the FULL picture ❤️ Make sure to use the hashtag #IGvsREALme and tag @dazey_la and @officiallyquigley in both the caption and tap tags so we don’t miss it 🙌 We will give away a free tee tomorrow 😘 Check out #IGmevsREALmeand get onboard with promoting realistic images of women.

Loving the Skin You're In

from Linnea White

I’m re-reading The Gifts of Imperfection by @brenebrown and realigning myself with a daily practice of Authentic, Wholehearted Living. Instagram is not as it seems. We live in a filtered, touched up world, on and off this platform. It’s crazy to think it takes bravery to show your bare face or unfiltered life, to allow for imperfections and flaws to show, to think that maybe someone won’t like you as much of you do... but lately, the need to be REAL has outweighed the lie to be perfect. All I want is to stand in authentic truth. Here’s to more vulnerability, friends.

by Cora Alvarado 

Real Lives Aren’t Photoshopped

from Skye Allen

Dani's trip to WWD MAGIC tradeshow in Las Vegas

Slow fashion, ethical sourcing, and fair trade is at the core of what Dazey is about. It's all about creating a brand that both empowers the person wearing it AND the person making it. We believe in embedding our values into our product from start to finish, no matter what. We have done tons of work to master this process in our apparel production, and we are so excited to learn how we can launch our slow fashion values into new Dazey goods! From insta polls, we gather our Dazey ladies would love phone cases, notebooks, reusable coffee mugs, and a bunch of other small everyday goodies. What better place to source than at an bi-annual fashion trade show, MAGIC?! It's one of the biggest shows of the year and all big brands showcase their fall collections, new trends, and so much more. There's even a section where you can directly source goods from companies! For a fashion industry professionals, MAGIC is a place to get inspiration, source product, network with others, and gather bits and pieces for your next collection. After a day and a half there though, Phillip and I quickly realized that the fashion industry is not prioritizing our planet or ethical, slow fashion practices. Follow along our MAGIC journey to see why the fashion industry is failing our planet and what really is pushed to designers and industry professionals behind the scenes. 

On another note, 

We made the best of the Las Vegas trip and found inspiration elsewhere! The Neon Museum in Downtown Vegas offered the best boost of inspo and excitement after a couple of days feeling defeated by the industry. The gorgeous pastel tones, original fonts, and old school designs reminded me that spending time IRL and just allowing myself to work through unexpected hurdles is what matters in the end! Remember, art, career, and life is a process. So often all we see are the final polished products. We see a beautiful work of art or someone’s success and not the messy BTS along the way. We’re here to burst that bubble and replace the highlight reel with REAL life moments. Just as you can see in my BTS video, I didn’t really know what I wanted to get out of the MAGIC tradeshow. But I showed up anyway and went through this process because I believe in creating a new offering for my Dazey ladies. When things take an unexpected turn, remember that EVERYTHING is a process. Take your time. Make mistakes. Then learn and grow into the person you’re meant to be.

For the very first time I am letting you into my full design process from start to finish! From inspiration hunting, designing graphics, fabric shopping, production meetings, creating the clothing and getting the final samples. I'm sharing the emotional rollercoaster along the way, which is always laced with both doubt and confidence. I made this video to share how the creative process isn't always as it seems. Nobody knows exactly what they're doing before they set out to do it and often times something unexpected comes from it. Transparency is the key to this collection and I am here to show you that there are layers to what you see on your screen.

In the fashion industry, everything is presented so fresh cut and polished that we forget how much intention goes into a project. There is purpose in our product, brand and mission and we want to highlight how we weave that in. See the reality of what it means to produce a collection from concept to launch day. I hope this BTS gives you a little boost and the confidence to go out and create something cool! 

xx, Dani

Watch the Full Design BTS Video HERE

Join the #highlightREAL challenge

Share the BTS on your life, love, career, and any piece of you that you'd like to get real on through the #highlightREAL challenge. Join the Dazey community in shining a light on REAL and empowering conversations by sharing something on social media that you would normally try to hide. Whether it’s a caption or photo, shared in your feed or story, we want to see and hear it. 

Let your digital space inspire you IRL. Dress your tech in Highlight Real mantras for daily reminders on staying grounding, staying true, and being REAL with yourself and others. Highlight Real is all about loving yourself, in both your highs and lows, your reels and REALS, and everything in between. It's about learning to look at social media through a more honest lens and letting go all the deceptions it can bring. The more we unveil and remember that the gram is curated, the more we can start getting REAL with ourselves and ditch that comparison mindset. Download these graphics and empower your mindset daily!

Download Influence Change Mobile
Download Influence Change Desktop

Download Spend Time IRL Desktop
Download Spend Time IRL Mobile

Download I Am Enough Mobile
Download I Am Enough Desktop