Last week, Palm Springs was beaming with energy, inspiration, and GIRL POWER as Alt Summit hosted their 10th anniversary conference filled with panels, roundtables, speeches, and fashion shows celebrating women and their passions around creativity, business and entrepreneurship. Dani crushed her speech at the Parker, which went over what it means to truly OWN your phone and Dazey even pulled together a last minute fashion show that turned out to be a HIT! We ran into so many amazing Dazey ladies throughout the summit and honestly just felt so free being there. Alt was truly a magical space void of judgement and negativity, and overflowing with pure sisterhood, overwhelming support, and inspiring spirits. After a week chalk full of education, collaboration, and fun we’ve put together 5 major boss babe hacks and takeaways we got from our newly dubbed Dazey work retreat, Alt Summit:

1. OWN Your Phone 

This NECESSARY hack every boss babe should start now is taken directly from Dani’s speech Own Your Phone that was presented on the first day of Alt at the Parker. It’s available to view on IG stories too if you want to take a peek at that! In sum: Your phone is your #1 tool and if you haven’t already, it’s time you create healthy boundaries and optimize your relationship with your digital space. This means diving into your social media space with MINDFULNESS > MINDLESSNESS, reflecting what you want your digital space to do for you and CURATE that, blocking or muting whatever doesn’t inform, inspire, or empower you, and learning to post for LOVE and not for likes. Once you’re able to stop the scroll, block the bullshit, and really FOCUS on creating a digital space that serves you, you’ll see your relationship with your digital space transform into one that you OWN rather it owning you.

2. Pinterest Is Underrated! Use it To Drive Your Business & Brand! (Tips Below)

Okay, we knew Pinterest was amazing for moodboards and endless inspo, but we didn’t realize all the STRATEGY you can do on the backend to drive your business and brand?! We’ve totally got Instagram down, but Pinterest is a whole new game for us! If you’re creating content in any capacity for your business, THIS IS FOR YOU! The #1 actionable tip we got from the Pinterest guru Anstasia Casey of the Identite Collective is name your files before you pin! It’s an easy way to OPTIMIZE and make all of your content instantly SEARCHABLE on Pinterest and Google! 

Example: Instead of keeping the file name that comes in camera like 0P439585.jpg, change it to DazeyLA-brave-babe-graphic-tee.jpg. This allows your content to automatically pop up when these words are searched on Pinterest or Google! She recommends keeping a consistent naming routine such as, brand-style-item.jpg, too!

4. Prioritize IRL Connection

Yes, we are all for digital communities but sometimes it’s important to stop the scroll and find connection IRL. Ending every day with genuine connection, insightful conversation, and dance parties was probably one of our favorite things of Alt. When you can lean into likeminded people, laugh about the ups and downs of life and HYPE each other up in real life, everything just gets a little bit brighter. It’s things like spending time in IRL that fill our cups back up after long work days. 

Looking for opportunity to connect IRL? Check out this upcoming Dazey LA / Biz Babez event! 

3. Be a HYPE Woman

In the office, on the street, at the store, and any other space you may be YOU have the opportunity to radiate positive energy and HYPE people up. At Dazey’s runway show we were blessed with tons of hype ladies who, in the end, made the experience WAY more fun and gave models the confidence to WERK the runway. If you don’t practice it already, a little “YASSSS QUEEN” here and there can go a long way and create positive IMPACT and instant community. As our ultimate hype bae Lizzo says, “If I’m shining, everybody gonna SHINE!”. Let’s spread those hype affirmations babes!

5. Create Systems to Strengthen Your Workflow! (FREEBIE ALERT!)

Running a business, brand, and being a working woman in general is tough work to balance, ESPECIALLY when you have a creative mind and don’t quite operate on a systematic level. Luckily, we sat down with the organization masters Katy Krupnik and Jessica Litman at the How To Stay Organized When You Have A Creative Mind roundtable and brought back an amazing, simple freebie all of you can try! A quick and effective hack to get your files, priorities, and endless to-do lists ORGANIZED once and for all is desktop organizer backgrounds!! Has anyone tried these?! Personally, my desktop always looks like a wreck and I’m so ready to change that and tidy up my digital life! Click here to get a download! 

The sweet duo of P.F. Candle Co, Kristen and Tom, have just opened up their flagship shop in Echo Park. The space is fresh with stacks of amber candles, diffusers, and incense galore, along with a quaint, curated collection of handmade home goods. Warm and welcoming, like the founders themselves, the new P.F. Candle flagship is a space cultivated by passion and hustle. Read on to learn how the owners of P.F. Candle Co. stay on top of their business, mental health, and lessons they've learned along the way. (In the interview "K" is Kristen and "T" is Tom.)

Tell us about the beginnings of P.F. Candle Co. Do you remember how the process got started? What was it like to create your first batch of candles together?

K - I started P.F. in 2008. Everyone knows us for our candles and home fragrance goods now, but originally, I was making a lot of different products for our Etsy shop and craft fairs. Candles were the thing that stuck. It wasn’t until 2012 that I started enlisting Tom in making the candles during the busy season. Our entire bedroom was filled with racks of candles – we didn’t have any space left! In 2013, Tom came on board full time when there was a big order on the horizon.

T - I remember very well when the business went from second bedroom to studio. I got Kristen to bother the buyer of West Elm to write a PO by guaranteeing that I would make it in the required time no matter what. Yeah, that order was 4,000 candles, and I could only make 100 a day, so our first batch was us trying to figure out how to make 4,000 candles in a month. A lot of stress, but I wouldn’t change a thing about it, because it was also a lot of fun.

Was there ever an “aha” moment that helped move the brand forward?

K - I’ll always remember doing a market in 2013 where Tom and I both had a line 30-minutes long to buy our candles. It was when we realized – oh, people really like this!

T - Kristen has always been about the brand. For me the “aha" in the business was to try and create the type of business that others would want to work for. My experience in the workforce was pretty demoralizing, so I didn’t want our employees to have that experience.

What is the biggest lesson you have learned on maintaining a strong partnership in and outside of the office?

K - Running a business is similar to having a kid, in that it really tests your relationship because you are both in “stress” mode 24/7. It’s just about recognizing that the reason you’re stressed is because you have a ton of work (or a newborn baby, or both) and not because it’s something your partner did. The worst thing you can do is take it out on your partner. Having clearly defined roles and tasks is a lifesaver, too.

T - Defining our roles, which has only happened recently. Also learning to love talking about the business, because it is both of our passion.

You have a day off, a mental health day. This day is all about you realigning and gaining back positive energy. What does your ideal mental health day look like?

K - Going for a long hike followed by a vegetarian meal. 

T - Going for a hike. Nature is pretty rejuvenating because there isn’t much to think about out there. Just walking, breathing, eating, and drinking.

Self care matters because.... 

K - You only get one body to take you through this life! Unless we all become cyborgs in the future.

T - There is a Vox article about the pitfalls of extreme altruism. The moral of the story is if you don’t take care of yourself you can’t take care of others. 

As entrepreneurs, what is one piece of advice you can give to others on cultivating productivity in your passion? 

K - For us, it’s less about cultivating productivity and more about staying busy. Saying yes to every opportunity. Keep yourself busy. If you’re having to convince yourself to be productive, it’s probably not your passion.

T - This a place where most people tell you there is one thing you can do that will change everything. The truth is, cultivating productivity in your passion is the result of a lot of small things. Just try and like what you do and try and be good at it.

My current definition of success is: 

K - Setting a goal and achieving it. We have large overarching goals, that are broken down into smaller, bite size goal.  When you set small goals every day, you feel success every day, and that keeps you going.

The secret to making a great product is:

 K - Always Be Improving. Test your product, take feedback, and implement it. Never settle for “good enough.”

 T - Caring about about the product and caring what your customers think about that product. Customers are the source of the most valid criticism.

Kristen: Is there a matriarchal figure that you admire or one that has influenced your path? 

K - I love me some Martha Stewart, she’s just the boss queen.

Tom: As the business has grown, I’m sure the amount of work to do in a day has grown with it. What mindset and productivity hacks do you have to stay on top of it all while also steering clear of burn out?  

T - I like to use Apple apps, like Notifications, Reminders, and Calendar to keep me on top of things. I’ve taken this trick from Kristen – when I remember something or a great idea, I immediately write it down in the Reminders app and set a time for it to notify me when I’m back in the office. That way, I don’t forget it! The only times I’ve experienced burnout is when I’ve lost joy in doing my job, and didn’t want to come in. It’s also important to keep your staff happy, because they will always motivate you.

 Kristen is wearing the Matriarchy tee in Clay and Tom is wearing the Stress Doesn't Equal Success Men's Tee (sold out). 

Fear Not - Learn how to Combat Fear with Kasey

The is the second installment of our new Self-Care Series! As I've been working with our Biz Babez strategy coach, Kasey, we have been uncovering and tackling a lot of the stresses that come with owning a business and just being a human being in this day and age. Ever since I started Dazey I have neglected practicing self-care and Kasey really helped me realize that. In response, I’ve decided to be very transparent about my self-care journey so others can learn too. We also launched a weekly boss support group at Biz Babez called BIZZY (you can snag your tix HERE) that Kasey, Taryn, and I teach! It's been so cool to hear the perspectives of other women who are going through the same things we are and support one another. One of the biggest topics being brought up in our group has been FEAR. Fear of failure, fear of the unknown, fear of just about anything. This topic was so fitting as it was something I have been struggling with to the point of not sleeping as of late.

In my session with Kasey I shared with her how I was feeling and she taught me a really cool technique to really pinpoint why I was so afraid and how to stop it. In the name of utter transparency I had Kasey share exactly what happened in our session, down to the specific anxiety I was going through.

Read below to really get into my head and maybe learn something about tackling your own fears! Hope you enjoy and leave a little comment below if you want these posts to keep coming!  

Find the Fear and Slay It

Strategy & self-care with Kasey Drier 

Amidst the craziness of running a business a lot of things can fall by the wayside. Self care is usually the first thing to go along with your sanity haha. This year started off strong for Dazey which is amazing, but took a toll on me in other ways. I had a to-do list miles long and didn’t know how to handle it. I started to feel major anxiety but kept brushing it aside to get stuff done. I was starting to feel the beginnings signs of burn out, something had to be done.

Luckily Kasey Drier came to the rescue! Kasey was our very first Biz Babez member and became so involved in the community straight from the beginning. Taryn, my Biz Babez business partner, and I quickly began to rely on her and made her our Community Manager. She’s part genius, part camp counselor, and a F/T self help coach for boss babes. Kasey was literally made to do this job. She’s helped shape Biz Babez so much that Taryn and I basically consider her our third founder! We are now working with her on a new Biz Babez project, Bizzy, and she’s become an irreplaceable member of our team. 

Kasey graduated from Stanford with a degree in engineering and worked doing project management for a fortune 500 company for many years. She herself went through burnout and realized while she was very accomplished, she wasn’t happy. She dramatically changed her life and is now a self care and strategy coach for female entrepreneurs!

Kasey has been working with Taryn and a few of our members on coaching and it has been helping so much. I thought it was so cool, but had been skeptical it would do anything for me. I was still deeply in denial that I needed any help until I word vomited all over her when we were getting coffee one day. The advice she had was incredible. She takes a very practical engineering approach mixed with some new age practices. It’s great for me as someone who isn’t super 'woo woo' but could use a little more meditation in my life! The very next day I told her I needed to actually hire her to help me manage and plan for Dazey as well as myself! We had two coaching sessions, one with just her and I and then one with my little team. I told her all I had on my mind and on my plate and she was able to write it all down and make a game plan on what my priorities are and how to get them done. Sometimes as a self employed person you really just need someone else to tell you what to do for a change! With her experience managing large teams for big companies she’s well versed in business planning. On the other end of the spectrum is learning when to relax and take time out for yourself. She taught me some great ways to prioritize my self care and make a lifestyle that’s sustainable over time. They were transformational and such a huge help to my business, schedule, and sanity. 

As you know Dazey is all about transparency so I decided to share with you guys exactly what Kasey and I worked on and talked about during our coaching session. I hope by sharing this it can give you guys some insight on how you can better prioritize self care and manage your to-do list! We hope to do these “Private Goes Public” sessions on a monthly basis as I learn with Kasey! Also everyone in the world should hire her haha ;)

Below read Kasey’s notes and stories from our sessions along with some photos of her around Biz Babez. We also got some group shots of the 'Head Babez' I thought would be fun to throw in! 

Kasey tells ALL:

Ladies, I LOVE Dazey LA! I love what it stands for; I love how it started; I love how it’s operated, and I love its founder. I found Dani, or rather Dani found me, through one of her famous Insta-story advertisements. She smiled at me through her big glasses and said something along the lines of, “You’ve just been targeted for this ad, because you believe in female empowerment and I think you’ll like my brand, Dazey LA.”

I followed her account, and it’s been love ever since. About two months later I became the very first member of Biz Babez, a Pinterest perfect workspace for girls who gram and female business owners who want to work for themselves, but not by themselves. I’ve become so obsessed with Biz Babez that I’m now the Community Manager and Strategy Babe. (BTW, we have BIG plans for Biz Babez, more details coming soon!).

One day Dani and I went out to a casual coffee at Verve, right around the corner of Biz Babez. As fate would have it, it turned into a mini-coaching session. Which makes sense, because I’m a self-care coach and business strategist who helps boss influencers, like Dani, set outrageously audacious goals; meet them, and IMPROVE their well-being along the way. One thing led to another, and the next thing we knew, we were working together to help Dani feel more energized; carve out more room in her day to do the creative and content work that she breathes for, and set DazeyLA and Biz Babez on awesome growth trajectories.

 Sounds impossible, huh?

I promise you; it’s not. But, I understand why it seems that way. We’re great, especially in the U.S., at selling the idea that excellent business achievement has to come at the cost of sleep, sanity, health, and relationships. The funny thing is, and the thing that I help my boss clients reframe, we often have to narrow our focus; say no more often, and do less to make a big impact and big bucks! And that’s precisely what I’m helping Dani and Dazey do. It’s a privilege, and I count it as a blessing every night before I go to bed. (For real: every night I say 108 things I’m grateful for on my mala beads and Dani and Dazey are always two of them!).

As a coach, it’s a good practice to keep my client's information and sessions private. But one of the things that makes Dani so authentic, accessible, and lovable is her vulnerability. So when she asked me to write a guest blog about our work together, I felt comfortable lifting the veil for a very rare and candid look at what it’s like to prioritize your self-care while building two empires. At Dani’s request and with her permission, here are some of her self-care challenges and highlights.

First, Dani is genuinely one of the most confident people I have ever met. It is contagious and inspiring. She has an eye for design, detail, and marketing and the sister know it!

She is also a perfectionist. This personality trait has served her very well and turned her side hustle into the solid foundation of an empire. But, it also makes it difficult to let go of low-priority tasks that someone else can and should do.

That’s why the first thing we did together was discussed her goals for DazeyLA, Biz Babez, and her personal goals AND looked at her To-Do List. It’s a lot easier to let go of control, delegate To-Dos, and just straight up say “NO!” when we look at our To-Do List in the context of our audacious, amazing goals.

Dani and Dazey have HUGE goals. And I have no doubt they will crush them. Together, we prioritized the To-Dos and focused areas most likely to help her successfully achieve these goals. We reduced her To-Do List by about 25% through that exercise alone. But, there were still more To-Do’s than any one person, even someone as badass as Dani could accomplish in one year. So we started delegating.

Dani and Dazey thrive when Dani is spending her time being creative, big picture, and activating her Dazey Ladies across the globe. That made it pretty easy to figure out what needed to stay on her To-Do List vs. what things were ripe for delegation.

Once we got a sense for what we needed to get off Dani’s plate and onto someone else’s, we met with her DazeyLA teammates. One of the many things Dani has done well over the last year is to build a kick butt team. When we took a collective look at the things that still needed to get done and needed a new, non-Dani owner, as magic would have it, the activities aligned with strengths and growth opportunities for her team. Not only did Dani shrink her To-Do List, but she also increased her employee engagement. That is what GREAT LEADERS DO! Way to go, Dani!

Okay, so we slayed her To-Do List, what next? We added a new To-Do to the top of her list: sleep! Luckily, Dani is a pro-sleeper, so we didn’t have to make any drastic changes to her sleep routine.

However, despite getting enough sleep, and loving what she does, she didn’t always feel a spring in her step when it came to waking up. There’s nothing wrong with not being a morning person. But Dani wanted to feel more energized and excited about getting up in the morning. She admitted that she dreaded getting ready for her Dazey Everyday Instagram Stories. She also felt guilty that even though she loves Biz Babez, sometimes she still just wanted to work in a local coffee shop.

You wouldn’t believe the number of influencers and goal-crushers I work with who love being ready in the morning but don’t love the act of getting ready! Dani is in good company. Fortunately or unfortunately, getting dressed; doing her hair, and putting on makeup is part of Dani’s job. So rather than resenting that, I encouraged Dani to start owning that. I suggested that she think of getting ready as “clocking-in” it's part of her job….she’s getting paid for it! It didn’t reduce the amount of time she needed to spend on the activity. But it made her feel better about it, which is more than half the battle!

Finally, we addressed the guilt. I wish I got a dime every time one of my sweet clients said, “I feel guilty,” “I have to,” “I should,” or “I need to.” I’d be a wealthy woman if I did. Guilt is the nastiest energy vampire in the human feelings spectrum. It makes us feel bad and overcompensate for the silliest, most ridiculous things. Don’t get me wrong; I’m as guilty of experiencing unnecessarily guilty as the next boss babe. I am consistently working on it with my coach and therapist. That's why I am so passionate about helping my clients banish it!

It turns out Dani is allowed to love working quietly at a coffee shop and at the bustling Biz Babez. In fact, she prefers working at a coffee shop in the morning to help her clear her head and start her morning on a creative note. Then she loves getting an energy injection at Biz Babez in the afternoon when it’s time to collaborate and create content. There is absolutely nothing wrong with that. She doesn’t have to be at Biz Babez all day, every day. It doesn’t mean she loves the community or the concept any less. The relief she felt when we determined this was instantaneous and very palpable. It was such a fun and rewarding coaching moment for me!

I’m so proud of and inspired by Dani. She is such a courageous woman. She is living her brand and carving a name for herself. It is a treat to be a part of her journey.

There are so many other things that Dani and I are working on together. This will not be my last post. But, it is the end of this one.

In the meantime, if you’d like to work on your self-care, here are three options:

1. Follow me on Instagram for actionable tips and tricks @kaseydreier
2. Take a deep breath
3. Sign-up for free 30-minute self-care check-in with me (offering specially for friends of Dazey!) 

Until the next blog, be well lovelies!

Love, Kasey Dreier

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👉caption: "#dazeysharesselflove, click the link in my profile to see full video"

"Self love isn't selfish, it's necessary." - Dani Dazey

Share your self love 

The theme of our most recent collection was The Summer of Self Love. Dazey's mission is to empower women, whether it be in their careers or everyday life. Empowerment begins from within and promoting positive self esteem helps with every aspect of your life.  

We started a challenge over Instagram asking women to share their self love by posting a photo of themselves and talking about their personal journey with self love, then tagging @dazey_la & #shareyourselflove. Whether you're head over heels in self love or still battling, it shows other women that they are not alone. It's a challenge that everyone has to face. The stories shared have been incredible and a true source of inspiration. Each month this summer we have been giving away a free tee to one of the brave babes who have joined the challenge. There's still a week left in August so we hope you share and win a free tee!  At the bottom of this post we show a few of the Dazey Ladies's posts who have joined the challenge. 

We made this video to highlight a few of the amazing stories and to continue spreading our self love message far past the summer! All the women you see in the video and photoshoot below were casted in one week through Instagram. We posted a last minute video asking if anyone was interested in sharing and we couldn't have asked for a more perfect diverse, dynamic, and inspiring group of Dazey Ladies! The girls gathered at a Downtown LA loft early on a Wednesday morning, got decked out in Dazey, snapped some photos, and bared their souls on video. Then something even more magical happened, they began sharing stories amongst each other, taking selfies together, and exchanging contact information. I received multiple messages later that evening saying they had never felt more embraced and empowered as they did that day. It really goes to show through openness, conversation, and community we can begin to build self love. Below are the faces and words of the women who joined us that day. Behind each beautiful smiling face there is a story.

We hope you share your self story love along with this video, we think the world need to see it :)

VIDEO BY: Marissa of @reelradfilms

PHOTOGRAPHY BY:  @danidazey of @dazey_la 

HAIR & MUA: Jessica of @bebeautybyjess

DAZEY LADIES PRODUCT INVOLED: @starkthelabel, @metalli_luna, @CBGems, @im_with_the_band_headbands

PRODUCTION COORDINATOR: Megan of @thelittleavocadoshop SELF LOVE

ADVOCATES & MODELS: Vanessa Acosta, Courtney Cain, Jeanette Ramirez, Alma Lake, Taylor Ulrich, Courtney Welch, Emily Kincaid, Chelsea Moon, Ruth Lanuza, Catrina Banci, Reid Cox Sarabeth Opplinger, Katelyn Suihkonen, Jess Dutkovic, Alexandra Tanner, Arlondriah Lenyéa, Sophia Carter-Kahn, April Quioh

 

"I'm always comparing myself to people. Wanting to be like they are or in the journey they are in. It's still something I struggle with" 

-Jeanette Ramirez (above)

"I do have a lot of trouble with fitting in with what society would describe as female. Having friends in the gay community embrace me allows me to accept that I can be both, and I can be myself."

-Arlondriah Lenyéa (above)

"Providing an avenue for all women to see themselves in the light they want to me seen is crutial, and that's why sharing your own self love journey is so important. Everybody out there is going through something similar or something different or whatever rendition of this they're going through. You have to share because you have to make sure everyone knows they are not alone."

-Courtney Cain

 

"Just because my struggle has lessened doesn't mean it's gone away. It is comforting knowing that probably every single person you encounter on a day-to-day basis is struggling with something within themselves."

-Emily Kincaid (above)

"For years and years I was having different types of eating disorders, I was trying to fill a hole with food. It wasn't until I actually started basing my worth on what's inside instead of what's outside, that's when I actually started to love what's outside!"

-Reid Cox (above)

"Crying actual tears right now because I have never felt so confident and empowered as I did after this shoot!!!" 

-Katelyn Suihkonen (above)

"I was the only brown girl in a private school that was not a size zero. I think it's okay not being 100% everyday. Having that self love mean that you're okay with not being okay all the time." 

-Vanessa Acosta

"One of my legs was shorter and larger than the other. I got made fun of in school as a little girl because it was obvious. After the birth of my son my heart started failing. I was dying. I wound up having open heart surgery. That put everything into perspective. I want to live. I've got one leg that's fatter than the other and you know what, I'm flipping gorgeous. I've got a husband who loves me, I've got beautiful children, and life is good."

-Cristina Nagel (above, left) 

"Sisterhood was crucial for me feeling good about myself."

-Sarabeth Opplinger

"I was bullied at a young age. A lot of times for me it was skin color or my hair color. (Self love) is about learning to be okay with me every single day, good or bad."

-Courtney Welch

"I deserve to be happy in my body. Whether or not I want to change it in the future I think is beside the point. I deserve to wake up today and think I feel beautiful. Or even if I feel okay, or I don't feel okay, but that doesn't mean I'm going to punish myself."

-April Quioh

"Self love is great, if you can get there great. If you're not feeling it today you're still apart of this community, you're still here, you're still okay."

-Sophia Carter-Kahn

 

#SHAREYOURSELFLOVE

 Below are some real posts by some of the brave babes who shared their story via Instagram. Be sure to check out the hashtag #shareyourselflove to see everyone's journey. We welcome all to join the challenge this summer and far beyond that! 

 

🚨 The #SHAREYOURSELFLOVE challenge has been so impactful I've decided to keep it going all summer long 👊 We will give away a tee each month 🙌 June's prize winner is the amazing @ms_rains ⭐️ Her powerful words: "My journey to self love was long and physically painful. I had always judged myself the way we are taught to do. I could always loose a few more pounds, tone up, wear less makeup, wear more makeup, whatever. Then I was diagnosed with stage III breast cancer at the age of 26. Suddenly I no hair, I gained 50 lbs, and lost both of my breasts. I didn't even resemble what I thought a woman looked like. Neither did my husband. He left me right after the mastectomies & I was devastated. I hated what I saw in the mirror, but it got worse before it got close to better. Due to radiation therapy damage to my skin, I couldn't have implants. My only option for breasts was to cut off my bottom ab muscles and my tummy and turn that into breasts. 40 hours of surgeries, leech therapy, 30 days in the hospital, and one boob later, I was worse than when I started. One breast transplant hadn't taken so now I had tons of scars and only one breast. I had almost died. I had put my life in danger for boobs! How crazy is that? After the months it took to heal, I learned that cleverly designed graphic tees were a great way to distract from the imbalance in my chest. I lost all of my chemo weight and I noticed that people didn't look at my chest. They had no idea, unless I told them. My insecurities where mine, no one else saw them. They saw a warrior, a badass! They were right! So everyday I would look at myself in the mirror naked and touch my scars, there are many more now, and admire the fight it took to earn them. I remembered willing myself to get up, put my life back together, and I did it in a new body. The body of a someone who went into battle and won. How could I not be in awe of myself?" She is one strong and inspirational Dazey Lady 💪 I love how she specifically uses graphic tees to give her confidence ❤️ I can't wait to add one more to her collection ✨ #summerofselflove #howdazeydoes

A post shared by Art Apparel 👉 Shop Dazeyla.com (@dazey_la) on Jul 3, 2017 at 7:15pm PDT

I've been at war with my body for as long as I can remember. I always felt too fat, too flat, too blotchy and blemished. The world teaches girls from an early age to despise and abuse these vessels as loathsome works-in-progress. And if you ever do find peace with your body, confidence is often criticized, self-love is slut-shamed. Our society celebrates body-hatred disguised as modesty. . It's taken me about 26 years, but I am finally learning to love this body. With all its lumps and dimples, mysterious bruises and scars. While in Iceland, I had to shower naked in a room of other women before entering the hot pools. Maybe this isn't the biggest deal to other cultures, but in America, the only naked bodies we see on a regular basis are the ones deemed "desirable". Unceremoniously stripping down in a roomful of bodies of all shapes and sizes, and then going on about our business was strangely momentous to me. These bodies are incredible. They take us on adventures, conquer tremendous feats, bear life. And yet we spend most of our lives hiding and hating them. . I'm done doing that. I'm sure I'll lose some followers and get some flack from those who are more offended by naked bodies than our society's gross body standards. But I'm done trying to maintain the approval of those who'd rather see me secretly at war with myself than proudly loving my body. . Iceland, thanks for helping set me free. 🍑✨ . 📷 by my incredible Instagram husband @realdavegargula ;) . @dazey_la #shareyourselflove

A post shared by Corinne Alexandra (@stuckwithpins) on May 21, 2017 at 7:55pm PDT

I thinks it's pretty obvious that I am an open book! This year isn't even over yet & it has been one hell of a roller coaster. What happen to me in December is old news to some folks but it is still very relevant & real to me! Everyday I wake with it weighing heavy on my chest and every night I go to bed with flashbacks. I don't expect anyone to fully understand how that incident has changed my life. Yet, I do expect consideration, compassion & love. Sexual assault, verbal, emotional & mental abuse is NO JOKE! It hurts in every way imaginable! I am always on high alert. I still have fear of walking or driving alone since it happen. I still struggle with men looking at me or even complimenting me. When I smile or when I laugh know that it is genuine. When I am quiet & closed off ... please don't judge me! Know that I am still healing. I mean no harm & I do not mean to offend anyone when I choose to hide out or not speak. This road to healing & recovery has been very difficult. I don't know when I will be back to "normal." Yet, I do know that I am able to do small things for myself again & that to me is victorious. My attacker changed my entire outlook on life. I do forgive him though and I STRONGLY encourage who ever has endured any sexual violence or abuse... regardless if it is a stranger, family friend, sibling, family member or partner. If it is WITHOUT your consent ... Please speak up! Go to your place of safety and get therapy! Believe me, I neglected therapy for as long as I could after my incident. Feel down inside I was hurting in every way. I was scared of everyone! I struggled silently feeling like I was robbed of my purity for my fiancé. I still struggle daily with my body too. Always feeling like "someone wants to hurt me or take advantage of me." Indeed it is a shitty feeling but it has been much easier to process w/therapy! After several months of therapy, I understand this! YOU ARE NOT DAMAGED GOODS! YOU ARE MORE THAN ENOUGH! YOU ARE WHOLE AND BEAUTIFUL! YOU ARE WORTHY! & " IT IS OKAY TO NOT BE OKAY" Believe me, it's hard but it gets better.

A post shared by #becomingRamirez (@desiraeramirezz) on Jul 23, 2017 at 9:33am PDT

 

Growing up, I was very self-conscious about being tall and curvy. Most of my friends were shorter and thinner, and I wasn't confident because I was different. Now that I've grown up, I realize how crazy that is! There are so many women built like me, and so many other beautiful body types! There is no "right" body type. We're all unique, and we're all beautiful! With all the negativity that there can be on social media, I think it's important to empower each other. @dazey_la has created a great community across multiple social media platforms for women to share their stories, and for all of us to support each other, which is truly inspiring! The tee says it all: love more. #shareyourselflove #dazeyla #dazeylady

A post shared by Lindsey Livingston (@thelindseylook) on Jul 1, 2017 at 12:08pm PDT

I recently saw @dazey_la post about #shareyourselflove and I thought it was a way to share this message and get this new account started. Whenever I go to a new place people always notice my eye. One is a lot smaller than the other because it's a glass eye and I can't see out of it. In a new place I'm always reminded that I'm different because of the weird stares I get. As I get ready to go to a new country for gap year I think this message is important. I need to remember that the things that are different about me are what make me unique and totally unlike anyone else and I should be proud of that and so should you! #shareyourselflove

A post shared by @mayatakeschile on Jun 17, 2017 at 10:34am PDT

"Body confidence does not come from trying to achieve the perfect body, it comes from embracing the one you've already got." || Shorts or skirts were never really a part of my wardrobe. I would always try to cover up as much as possible because I despised my wide hips and thighs. When we live in a society that profits from our self loathing, it's very easy to succumb to their beauty standards while accepting ourselves is considered a rebellious act. Shopping for pants or jeans were and still are a pain. But, it wasn't until recently that I began to embrace this part of my body. #shareyourselflove @dazey_la | If you haven't already, check out my recent blog post. Links in my bio 🤗

A post shared by D C A D (@intodeeseyes) on Jun 30, 2017 at 3:25pm PDT

When I was younger you would never see me in a photo standing up straight with a huge grin 😁 I hated my smile, my glasses, my flat chest, my scrawny body that made me feel more like a little boy and not a woman coming of age. I created the @dazey_la #shareyourselflove challenge to helps girls of all ages realize we are way too hard on ourselves 💕 As I get older I learn to appreciate the things that make me ME 🤗 I used to be self conscious and shy. Now I love being bold, unique, and standing out 🦄 Last day to enter the contest and share your story ✨

A post shared by Danielle Roxanne Nagel (@danidazey) on Jun 29, 2017 at 9:56am PDT

Best Boutique Lineup 

Here is an awesome little line up of our favorite LA based boutiques. You can also snag Dazey goodies at a few of these shops which makes them pretty cool in our book! I love gorgeously curated stores. As a clothing designer nothing beats the feeling of browsing through a truly inspiring boutique. Of course the shops we have featured below are ran by equally inspiring women. When I support local businesses like these I know my money is going towards a hardworking entrepreneur who's adding value and a special touch to the city. It literally feels GOOD to spend money lol. 

This article was written by our awesome contributor Shiloh C. She is a forensic psychologist and travel blogger, basically a badass Dazey Lady. She wrote an article when we first launched the Zine on the 10 Best Coffee Shops in LA you can see HERE.

The Canyon

5911 1/2 Franklin Ave.

Franklin Village

This cute shop is brand new to the neighborhood, but already looks like it's been a staple for years! Decorate with big beautiful cacti it definitely fits it's cool, SoCal feeling name. Set up right in the front of the shop is a table with a bunch of Dazey tees, so you know they've got good taste! Mainly an apparel shop with a range of super charming accessories and home decor too, this place is a one stop shop to find your new favorite, bohemian style outfit.

 

Friend Mart

970 N. Broadway #105

Chinatown

Friend Mart lies in the center of Chinatown in a shady little courtyard. But the neon logo sign hanging on the wall is like a ray of sunshine once you step foot into this cheeky shop. There are virtually endless rows of patches, enamel pins, and apparel adorned with cool pop culture imagery.  You can also find hotel room keychains, hair clips shaped like dogs, and butt-printed socks. But the real highlight of this unique shop is the embroidery station. You can bring in that boring denim jacket (or whatever) and get lettering and graphics embroidered right there in the store. 

Nico & Bullitt

2205 W. Sunset Blvd.

Silver Lake

Entering Nico & Bullitt is like stepping into a rad time warp where you want to try on everything and just kind of hang out for awhile. There so much to look at that it's difficult to keep focused! The decor is amazing, and the fashion is exceptional, especially for ladies who love the Dazey look. Aside from some great graphic tees, I had my eye on the candles and ceramic mugs; the necessities of life!

Shout and About

1547 Echo Park Ave.

Echo Park

I was pleasantly surprised to find this sweet little shopping district tucked into an Echo Park nook. Shout and About is distinctly Californian and makes you want to spend your pennies on adorable little cactus pendants and, "Oh hey these cactus dessert plates match!" There was an impressive selection of original artwork and beautiful wrapping papers as well as more functional items like water bottles and blankets, all in beautiful bold colors.

Shorthand

5028 York Blvd. 

Highland Park

This adorable store was like medication for my OCD tendencies. A place for everything and everything perfectly in its place. Everywhere I turned there was no shortage of colorful rows and containers of office supplies (another obsession of mine) and beautiful paper products. I love a place where I can indulge in all things girly and still feel like I'm purchasing items that will ensure my productivity, while promoting a sense of female empowerment. Shorthand was all of that, wrapped up in a very neat, colorful, perfectly-shaped bow.

Myrtle

2213 Sunset Blvd. 

Silver Lake

Located a few doors down from Nico and Bullitt, Myrtle is like the more responsible older sister. The shop is definitely a reflection of how I aspire to dress; classic clean lines with a sprinkle of patterns and charming details. The more you browse, the more you view the depth of the inventory here. Lovely printed dresses and funky neon jewelry feel quite comfortable next to each other in this sophisticated space.

 

 

This video explores the full process Dani of Dazey LA takes to design, manufacture, shoot, and release a collection. A true behind the scenes look into running and creating a fashion brand. Follow all the small business fun @dazey_la where we share BTS daily!

There is a lot that goes into the making of a clothing collection and this is my best shot at breaking down the process into five easy steps! I can only speak from my personal knowledge and attest to what works for me. Hope you find it helpful :)

We made a full video on the topic with the amazing Marissa Rascon of Reel Rad Films. Please check out the vid along with the steps broken down in words and images below!

 

Step 1: Find your theme and inspiration

It can seem daunting to design a whole collection! A great way to get started is to come up with a theme. For this collection I wanted a tropical look mixed with positive verbiage promoting self love. Once I had that established it was much easier to plan the designs to match.

I can pull inspiration from everywhere and anywhere. Once I go into "inspiration hunting mode" I find it in all sorts of places. Sometimes that means coming up with an idea while I'm walking around the street or as simple as scrolling through Pintrest. There's not some big secret to being hit by inspiration, you just have to look for it.

I jot down all of these ideas in my phone so when it comes time to design I have a good list to go off of. I write little descriptions for each idea, and then find a few inspiration photos to reference. I put those photos right next to the blank page I am designing on.The trick is pulling bits and pieces from each inspiration image to create something totally new. I do all of my designs in Adobe Illustrator using a drawing tablet and then texture in Photoshop. It's very important to me that each graphic has a hand drawn feel and vintage vibe to it.

Step 2: Merchandising

This is a super fun step! At this point I have all the designs created but no solid color story or idea the fashion bodies yet. I play with all sorts of options and colors and see what works best.

Coming up with colors has a lot to do with the season and feel of the collection theme! For the Summer of Self Love collection I wanted warm and fun colors that reminded people of a sunny day at the beach. I went for a playful pink and rich cognac to add that pop of color! There is even a splash of teal in two of the designs to add that tropical feel. I try to tie those colors into all of the graphics to make everything look cohesive. Good merchandising is all about making a collection that looks solid together! 

We have our classic tee as a staple but I usually design some special cut & sew bodies (term for the blank tee) to make the collection more unique. A lot of tee brands buy blanks from other companies and just print their design & logo on them. At Dazey we wanted to make everything custom just for us! Often times I use flat photos of tee bodies and manipulate them in photoshop to look like a brand new design. For example, the tanks you see below are just photos of the tees with the arms cropped off haha. If it's a totally new body I have to create it from scratch in Adobe Illustrator making a flat illustration. 

Once I have all the bodies and color story it's time to match the graphics to the tees! I line up all the bodies in photoshop and plop the graphics on top to get a visual. This process can take some time to get right. I do two color and body offerings per graphics so I try to make them different enough, yet still work on both bodies and color-ways! 

 

Step 3: Production

A necessary evil. Finding a great factory to work with is key. Luckily, I have an awesome production partner who is really great at bringing my ideas to life. We also get along famously and have such a fun time working together! We met though one of my freelance clients at a trade show, networking and putting yourself out there is so important.

My production partner is on board with my mission to make things locally to order. We do this in an effort to avoid waste and create the best quality garment. They sew small batches of the blank bodies and as the orders come in they will print the graphics via a screen printing process. The tricky thing with going about creating the clothing in this way is it takes time! Hence my adoption of the phrase, "Slow Fashion." 

I send the team over my mock up of the collection and they get to sampling. Once they have the first samples of the bodies I will try them on and make adjustments on fit and color. Once the bodies are approved they will do the prints and then deliver the full collection ready for the shoot! 

Step 4: Shooting the Collection

This is what really brings everything to life! I love putting the clothes on the models and seeing new Dazey in action.

I choose to do my own photography to keep everything cohesive and on brand for Dazey. Shooting graphic tees can be tricky so I'm extra careful about the models poses and hair placement. Plus I love taking pictures haha. 

All of my lookbook shoots are a huge collaborative effort. I invite other female entrepreneurs to join in so we can all benefit with killer content. We also benefit from cross promoting each other's brands in posts. I often work on a trade basis, like trading graphic designs or photos, so most of my shoots don't cost me a dime. For this shoot Marissa of Reel Rad Films approached me with the idea of making a video and hooked up the epic location though her friend Michelle of 6th and Detroit. We pulled in a jewelry designer to dress up the Dazey and the models even helped style with pieces from their clothing line, Monatazami Brand. A 4th generation lei maker contacted me via Instagram about collaborating and I knew it would just be perfect for the vibe :) These are just a few examples!

All the Dazey Ladies involved in this shoot and video:

Step 5: Going Live

Lastly, I have to get everything up on the site and make some serious commotion about the new collection! I use Shopify to host my website and it makes it pretty easy (yet sometimes time consuming) to upload products. I make sure to post photos showing off the garments from every angle. Descriptions are very important too for an online store since people can't see and feel the goods in person. Be as specific as possible naming fabrics and dimensions. On top of the technical stuff be sure to write a little story about the inspiration behind the piece and what it means to you. When it's all ready, go ahead and publish... ahhh!

Then you have to promote! Post everywhere and anywhere. I'm talking emails blasts, multiple Instagram posts, Insta story, Facebook, Pintrest- basically all the platforms you have. Have your fellow collaborators post that day too so you can really hype it up. Then all you have to do is watch the sales come in haha, though this can take time! 

Shop this full collection HERE :)

When you think of "Jeans and a tee" you likely imagine a very casual run-of-the-mill outfit. Not here at Dazey! I’ve partnered with one of my favorite denim brands, AG Jeans, to show you four fun ways to dress up your Dazey & denim. As you may know I’ve been challenging myself to wear #dazeyeveryday and it’s helped me discover so many fun ways to wear a graphic tee. It just requires a little thinking outside the box and some fun accessorizing! 

 

Top Tips:

1. Try an overall and tee combo! The AG jeans with suspenders are great for showing off the graphic! I have become obsessed with this style. Leaving one strap down allows the graphic to peak out a bit which gives the usually “cutesie” overalls and edge.

2. Wear unexpected shoes. One easy way to dress up denim is with a funky heel. Here I’m keeping it semi-summer casual with wedges and mules, but they really do the trick!

3. An accessory is key. I love dressing up my Dazey with playful accessories. Try a scarf, hat, funky earrings (like our macrame or pom earrings), or a statement necklace or choker. You don’t need a ton, but one or two looks great.

4. Denim dresses for the win! Nothing screams summer like a nice denim dress. By pairing it with a simple text tee it makes this look more casual, perfect for a BBQ. 

 

Hope these tips are helpful and give you some fun ideas! Be sure to try out some of these looks and also put your spin on it!

Below are some photos showing how I styled AG & Dazey:

 

 

I have been following Miracle Eye for years because of their amazing clothes and impeccable 60s/70s aesthetic. All this time I had no idea there was an amazing story and Dazey Lady behind the brand! When I was shooting a collab with Nico & Bullitt boutique I spotted some of her pieces and mentioned that I followed her! Glen, who works at the boutique, said she was a friend and began to tell me her amazing story. I knew I had to feature her and carry her pieces in the Dazey Lady Shop! Badass female owned brand with a 70s vibe?! Doesn't get more Dazey than that :) 

I met up with boss babe Larissa at their showroom and studio space in Chinatown for the shoot. I felt like I had entered a time machine! The room was filled old school memorabilia, quirky furniture, her amazing clothes, and a ton of the most incredible hand picked vintage. I wandered into their production room and found her adorable mother cutting out pattern pieces and her aunt sewing away! Later her dad even came in too! That's when it dawned on me that this label Larissa stared when she was 15 was now supporting her whole family six years later. I almost got choked up talking to her about it haha. Larissa is so humble I don't think she realizes how incredible it is :) you can tell that they all love each other so much and love what they do.

Read more about her story below and shop her looks HERE

Follow Miracle Eye on Instagram: @MiracleEye

So you were only 15 years old when you started Miracle Eye, so amazing! How did it all begin? 

Miracle Eye kind of came about as a result of feeling very anti-social topped with a passion for vintage and handmade clothing and entrepreneurship. I’d actually had 5+ years of experience in running a business by the time I created Miracle Eye. This was made possible because I was never much of a social butterfly (had tons of free time!) and experienced an extreme case of bullying. Those two things are what led me to take the business route. At 10 years old a family friend introduced me to the concept of selling on the internet which completely blew my mind. What do you mean you don’t have to talk to a customer in person? I can work from my laptop and not have to face anyone or let them hear my voice and still make a sale? I can ship the items and use a tracking method to trust that it will arrive on their doorstep on the other side of the country??? This almost seemed too good to be true because it was hard to get anyone to take me seriously in real life, whereas the on internet I was just an anonymous entity. On the internet, I was a 30 year-old confident business owner, but in real life, I was an awkward and shy 10 year-old girl. eBay for me was love at first sight and a dream come true!  

A little run-down on the businesses I ran before Miracle Eye: When I was a tiny lil gal, I was selling gum to my neighbors on our block and painting my parent's friends’ nails from age 5-10… And from 10-15 years old, I re-sold clothing from thrift stores on the internet. I purchased these items with the money I had saved up from those two previous businesses. At 15 years old, I decided I wanted to design clothing, and it was just my luck… I happened to be born the daughter of the best seamstress in the world aka my darling mother! I grew up in the fabric stores, always accompanying my mom when she was commissioned for a custom job through her freelance work, so all the fabric store owners knew me from a wee gal. By the time I was 15, I knew the fabric stores like the back of my hand. And I later realized it was just a matter of time until I had put the pieces together, since it happened subconsciously for me. Nothing was ever consciously leading up to it, nor did I ever think this is what I’d do full-time for the rest of my life. I just woke up one morning and asked my mom if she would be open to creating some samples of some sketches I had and she was 100% fully on-board! All those little business endeavors I had experienced were real-life training, filled with plenty of trial-and-error, for creating a company (Miracle Eye!). 

How did you promote your brand as a young designer without a huge budget? What were some of the mediums you used?

I kinda hit the jackpot timing-wise because a few months after I created Miracle Eye, Instagram came out… So I’ve been using Instagram since its conception, and haven’t looked back! It’s free and the best marketing tool out there if you know how to post engaging and captivating content. It’s also how I discover all my favorite brands and vintage shops, so I’m both a content-creator and a consumer/fan, which is nice, because I’m living on both sides of the coin. I’ve given it so much thought, and really, because of Instagram, I am able to support myself and my family. I can afford to lease out a brick-and-mortar studio space because of Instagram. So wild how an app can really rule your life! And before Instagram came out, I was promoting Miracle Eye primarily through my blog (when I used to blog six years ago and was just a wee lil teenage gal!). I wouldn’t be where I am now if it weren’t for that app (wowee!).

So you were doing all of this while in high school, was it hard to balance both? At what point did you go full time working for Miracle Eye?

Yes, I was! It was very difficult to balance both, and I found myself prioritizing Miracle Eye above schoolwork, which in the end totally worked out! I often felt guilty for not putting in as much time as I wanted into schoolwork, but Miracle Eye just required all my attention, everyday. I went full time schedule-wise the day after I graduated high school since I no longer had an eight hour long commitment Monday-Friday, but my brain/thoughts went full-time Miracle Eye at 16, in the beginning of my last year of school.

Did you go to college or take any classes in fashion design or was it more of a  learn as you go thing?

By the time I graduated high school, I already had the business for two years and was ready to lease out a studio/work space as nothing quite fit in our tiny apartment at that point! I had an interest in attending a fashion design/business school here in Los Angeles, but after going to see a panel of their most successful graduates who were all in their late 20’s/early 30’s, I felt unenthused about attending. They were either an “assistant designer” or “head in marketing” for giant brands and companies, but I realized that’s not what I wanted at all. I wanted to work for myself and never accept payment from someone else for my ideas and give them permission to sell them as their “vision”. They were nearly 10 years my senior, and just now reaching a point in their career where I was at, at 16. This was about a week before applications were due in. I ended up skipping on college applications, and two months after graduating high school, leased out our brick-and-mortar shop/studio space in Chinatown, Los Angeles. So crazy how everything truly happens for a reason. I was 99% ready to submit my application and hand over a giant chunk of my savings to attend, but decided to opt out… It was the greatest decision I ever made! 

 

This has always been a family oriented operation, which we love. Your business now supports your mom, dad, and aunt! How long have they been working with Miracle Eye full time? What roles do they play? What did they do before?

My mom and dad have been a part of Miracle Eye since the day I mentioned the idea of creating my own clothing line! My mother immigrated to America and worked in a sweatshop factory in Los Angeles from the second she landed here up until the day I was able to get Miracle Eye big enough to have her quit, and work full-time for me. She speaks no English, which stopped her from finding a better job. But by working at these factories for over 15 years, she learned so much, and by the time Miracle Eye came into fruition, she was a magic seamstress. Pattern-making and grading patterns, the works basically, were no big deal for her. So essentially, all those years trained her to become the master seamstress she is now. The day she quit working at the factory was the happiest day of my life! My aunt is now the other part of the business, sewing for me, as well. My dad has helped me make wise decisions throughout the years and keeping our shop clean and tidy, as well as helping with shipping orders! The business is basically 90% them and 10% me just keeping things going. I would be nothing without them and I owe them everything!

As a fashion designer what is your biggest inspiration? You as a person have such a distinct 70s vibe and have captured that era like no one else! Have you always been a fan of this decade?

Aw shucks! Thank you! My biggest inspiration comes from vintage photographs, films, but more specifically, from my favorite musicians ranging from the early 1960’s to early 1970’s. I haven’t always been a fan of this decade, but only because I was never exposed to it. I wasn’t sure what I considered my style to be beforehand, and I did know that I never felt too comfortable in it. But all that changed one day when I was visiting a friend, and her brother, who I had a giant crush on, wasn’t home. So I snuck into his room to learn what kinda stuff he was into, so I could study it and like all of that too, and become his dream girl. Logical, right? Well, to my surprise, I found a bunch of records, posters of the Beatles, Janis Joplin, The Kinks, and all the greats hanging in his room. I remember being speechless. It just wasn’t what I was expecting, but also, I had never seen anyone look like the people in these photos. So I wrote down a bunch of the artists’ names, went home, looked up photos, listened to their music, and completely forgot about the boy… And fell in love with Jimi Hendrix and Paul McCartney! My new dream guys! From that moment on, I started thrifting clothing similar to their styles and it kinda just never ended, haha! Funny how that worked out!

At Dazey we believe women are capable of amazing things and deserve respect! As a 21-year-old designer running a successful clothing line have you faced prejudice and/or jealousy regarding your age?

I’ve experienced both of those things so often that I’ve lost count. There have been so many times that I’ve been ignored or disregarded due to my age versus my gender, especially in the first couple of years when I was 15-17. It was constant, and I remember convincing myself that how vendors, sellers, or leasing agents treated me didn’t matter, and I had what it took to do “blank” thing. I felt like my “growing up” stage was forced to be put on hyper-speed just so I could keep up and not let anyone shut my vision down. My parents constant flow of support and kindness allowed me to never crash and burn, because I knew I always had them if things went awry. 

It’s been six years since you started! What are your plans for the future?

I hope to continue to grow, and at some point be able to hire several more employees. When ever I take days off to relax at the park or shop at the farmer’s market, it feels like heaven! Having some more help around would allow me to have another day or two like that a week. My goal has always been to keep spreading colorful, stylish, and comfortable clothing in the most ethical way possible. I hope to be able to do it forever, and anything else that comes along is just a bonus!

What does being a Dazey Lady mean to you?

Being a Dazey Lady means wanting to spread love and positivity everywhere you go, and supporting all folks of all genders, sizes, and ethnicities. I’m honored to be a Dazey Lady!

 

 

 

Message from Dani Dazey:
I met Erin at the Gurl Museum Day event a few weeks back and loved her take on the exhibit, so we invited her back to give our Dazey Ladies some art tips! I'm currently in the middle of a big apartment redo (as many of you have seen on our Instagram Stories) so when Erin pitched the idea of how to start an art collection on a realistic budget we were so in! I'm excited to take my new found artsy knowledge and put it into apartment action, hope you all do too!

Find Erin:
@afinereye
afinereye.com

 

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